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The 3 Key Elements of a Killer Digital Marketing Process

elements

Nowadays most of the companies put the development of digital marketing high up on the execution of business strategies. Managing or working for one of them you understand that building out your brand on the Internet and investing in your digital marketing content lead to close and trustworthy connection with clients. All of these fall under complex digital marketing process, and in order to make this process more efficient it should be well organized to manage huge bulks of content. Otherwise, your marketing plans are easily killed, and deadlines get missed.

To gain success planning your digital marketing process, just use the three key elements that will for sure drive it to great achievements. Effective implementation of these elements that led to productive team cooperation and process setting up was presented by one of our users Danny Butler, Digital Marketing Executive from Mr.Nutcase company – specialists in the provision of bespoke items including personalised phone cases, Macbook covers, mugs, etc. A role of Digital marketing executive includes optimising the website for visibility in search engines, boosting conversions on the website, driving traffic to the website through inbound revenue streams such as PPC, Social Media, Email Marketing and quality content. It also involves liaising with key stakeholders in the business. Huge bulk of work, isn’t it? Similar to your company same operations are hardly ever done efficiently without an appropriate tool. In case of Mr.Nutcase the tool that turbocharged them and helped to streamline the process was Kanbanchi – project management tool for organizing workflow.

So, let’s have a look at the three key elements in detail and go deeper into the tremendous potential for your businesses that they hold:

Visibility

When all your team members have simple access to goals, projects, content and deadlines, you can work together to deliver consistent marketing content. Without visibility or access to information about what other teams or team members are working on, content loses its value. To gain visibility across the content life-cycle and teams, set up a tool with all of your content deadlines and milestones. This kind of tool is needed not only in huge but also in small companies. For example surely you know how important is the web site for digital marketing, how sophisticated and complex could be the process of redesigning the website with numerous components. Mr.Nutcase was undergoing this kind of process, and to manage such a variety of tasks even being a small team of 6 (more info on project management for small teams here) with different job roles, their employees used Kanbanchi. “It’s excellent in the sense that we can see, share and update the dashboard with relevant information and that it’s accessible by all members of the team. Also, it’s useful for the smaller tasks as well such as a to-do-list for the day as it enables you to prioritise your workload and work more efficiently”, – Danny Butler explains.

Accountability

The next key point of digital marketing process is to establish accountability in the workflow. When everyone is aware of their role in the process and the tasks they are responsible for, it’s easier to track progress. Kanbanchi is effectively used for these purposes as it enables your team to assign roles for the individuals so that the whole team is aware of the responsibilities. And “it also enables you to categorise each task according to colour and lets you add tags so that you know who is focusing on which area. For example, in our digital marketing tab, it lets us break down the different categories such as SEO, PPC, Website Design, Email marketing etc.”, – Danny describes.

Dannys-board-screenshot

Collaboration

Collaboration is the last step to building the foundation for your digital marketing process. When multiple teams create content, collaboration is crucial to the process. With a single stream of communication, important conversations are preserved and communication remains clear and accurate. Establishing a single channel for communication and making sure all of your colleagues have access to it, you build collaboration into your process.

And what about Mr.Nutcase? Does collaboration help to set up the digital marketing process successfully? According to Danny Butler’s opinion, Kanbanchi has definitely helped in terms of teamwork as it is visible by everyone in the team and has improved the way in which tasks are handled and commented due to its level of transparency. Danny illustrates: “The way in which projects are addressed has become so much more efficient as you are able to actively drag and drop an item according to its status i.e. To do, doing, completed. This enables the whole team to see where we are and can give us a realistic time scale on when a project will be completed.”

Most of you when starting to use new tool highlight the most handy and beloved features that make your life and business easier and speed up the activities. Danny also describes one of his favorite features to add a progress bar to each of the tasks. “Due to the redesign of our website being a huge task, it’s useful for the team if the developer puts a progress bar by the task to let us know how far we’re away from completion. I think this is very effective in planning efficient marketing campaigns to tie in with the finished redesign. For example, the redesign should be done by Christmas so it gives us enough time to plan a campaign designed to drive traffic to the new website. Also, the ability to recent updates of work completed (see below) is very useful in project collaboration. It prevents people from doing the same task at the same time and is useful to see which task needs to be completed next.”

Dannys-checklist

Dannys-activity

Well, you’ve learnt all about the key components of the effective digital marketing process that could breakthrough your business strategies. Now it’s your turn to apply the acquired knowledge using your personal approach and professionalism so that the most unchallenged goals could be reached.

And what are your key elements of successful digital marketing process? What tools do you use? Please share your feedback, and may be now, when your attention is grasped by kanban project management, it’s your turn to try Kanbanchi – simple, highly customisable, shareable tool –  in your digital marketing process, you’ll love it!

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38 CommentsAdd new comment
rajeshmanokaran
December 14, 2016 7:06 am

Hi,dude.Such a wonderful blog about digital marketing.After reading your blog,i got some idea about digital marketing.Thank you.

claudio luiz
January 21, 2017 12:45 am

Parabéns pelo blog. Ótima iniciativa. Matéria bem interessante.

indra
January 21, 2017 6:01 am

awesome post

Sherlocked
January 28, 2017 10:50 am

Great Blog. Understanding those 3 elements of Visibility, Accountability, and Collaboration has really opened up a new approach towards my digital marketing tactics. Thank you very Much for your insight.

digitalindra
March 14, 2017 1:50 pm

Such a wonderful blog about digital marketing.

TechUnmasked
March 26, 2017 6:52 pm

Thanks for such an awesome post! I’m looking forward to reading more.

Cheer man! 🙂

David
April 1, 2017 2:23 am

Having a project management tool to help your team track what they are doing for clients is such a great idea. If you’re not visible on the internet, you’re invisible so the fact that you are educating people about SEO, Email Marketing, Social Media, content, etc…. will help lead people in the right direction towards there internet marketing needs.

adwords nz
April 3, 2017 9:18 am

An amazing article it’s nice to read a quality blog post. I think you made some good points in this post these simple tips are really simple. I have used all these tips and I am surprised that all Adwords works fine.

Jim Beals
April 26, 2017 7:13 pm

Wow – amazing job laying out what it takes to be a pro with digital marketing. Well researched and written, looking forward to more from this site.

Steve Clark
May 2, 2017 9:46 am

Excellence is a continuous process and not an accident.

Joshua Gallo
May 17, 2017 5:49 am

Amazing content about the world of digital marketing, I would highly recommend reading this if you want to pursue this amazing field of work.

Amy Tang
http://www.seoblogkahuna.com/
May 26, 2017 1:46 pm

Great article and very well explained. I believe in professionals so this is a very useful article for everyone. Many thanks for your share.

Garry
July 3, 2017 9:54 pm

Great Blog. Understanding those 3 elements of Visibility, Accountability, and Collaboration has really opened up a new approach towards my digital marketing tactics. Thank you very Much for your insight.

LNWeaver
July 10, 2017 11:54 pm

I think that sounds valuable to have open access to goals and assets. Your team should all be on the same time. Also, it’s important to have the right skills available to you; outsourcing to a marketing company is valuable if your workers are all specialized in your field.

Philip
July 13, 2017 6:37 am

Great article, there seems to be so much noise these days about online marketing but reading this I definitely got some real value today. keep up the good work

Yogesh
July 14, 2017 5:12 am

Hi, Great explanation given on Digital Marketing Processes and very well explained regarding the elements of Digital Marketing Process. Visibility of a website is very important so that content will not loose its value.

Rohan Saxena
August 1, 2017 7:01 am

thanks to share this nice blog really wondering it helps us to understand more on email marketing campaigns.

Anthony Blake
August 23, 2017 8:52 am

Very informative post. Thanks for sharing, all the 3 elements you described are very important for successful digital marketing and will help beginners to understand the internet marketing process.

Sandhya
September 6, 2017 6:29 am

“Thanks for sharing excellent post”.

Sam Wilkins
September 8, 2017 10:46 pm

I never considered that having a team’s collective goals and deadlines on the same accessible program being able to increase productivity. My brother is working on a project with his friends at home. Maybe they should try this technique and see if they can finish their project faster together.

BIG 3Media
September 11, 2017 7:29 pm

Thanks for the reminder that a key element of successful digital marketing includes project management. It seems the more disciplined a company is documenting their process the easier it is to stay on top of the results and to give your client feedback relevant regarding the marketing campaign.

John Deck
October 2, 2017 5:15 am

Content is the most important thing. Having a quality and authentic content will give you a very good result in digital marketing. Having a blog in your site is great as it will allow users to view their opinions and also company can post their latest trends and information about the new product and more.

sana
October 6, 2017 8:38 am

really appreciating thanks for that information..

angbuhang
October 12, 2017 10:17 am

keep up the good information and share to everyone so that everyone can learn.

sebastian
October 12, 2017 10:41 am

Thank you for sharing excellent post.

Salih Ozbay
February 11, 2018 5:45 pm

Great blog. Visibility, Accountability and Collaboration are the keys of the digital marketing. Kudos!

Thomas Schalch
May 4, 2018 2:55 am

Amazing ideas! These 3 elements: Visibility, Accountability, and Collaboration are surely the keys to Digital Marketing Success! Keep on posting. Thanks for sharing, a very thoughtful blog.

Thomas Schalch
http://musclemedia.com.au/
May 28, 2018 2:44 am

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Alexander Clements
June 20, 2018 2:14 am

What a great article indeed! Keep up the good work. Thanks for sharing this one. Thumbs up!

Alan Edwards
https://empowermented.com
June 26, 2018 10:51 pm

Digital marketing is future and we should be ready for changes I see digital marketing as an evolutionary process. You have to follow the client searches and record what works, keep in mind what works and be flexible and get rid of what doesn’t work.

DizzyWeb SEO
July 9, 2018 4:58 pm

These points become more important the larger the business is. The Pareto distribution effect starts to really become visible and keeping everybody in the loop as to what progress has been made is vital to continue performing well for the clients that your business has contracted with.
Thanks for the article.

Alexander
August 2, 2018 8:43 am

I think that in 2018 the key to having a killer digital marketing process is to focus on branding. In my opinion, people like to buy from stores or people that they have a connection.

ramakrishnan
August 30, 2018 4:42 am

Digital marketing has very huge scope. Thanks for sharing this valuable information on career in digital marketing. It is very useful for students looking for career in digital marketing. Keep sharing more articles.

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September 4, 2018 4:56 am

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Ratna
September 4, 2018 5:10 am

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Doug Williams
May 10, 2019 8:01 am

Thanks for the information. sounds so great and helpful. Kudos!

Doug Williams
May 10, 2019 8:06 am

I like the helpful info you supply for your articles.

    Olga Bakulina
    July 2, 2019 12:19 pm

    Glad to hear that, Doug! Thanks.

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How can online collaboration and project management tools help improve productivity in your business? Read on for the latest business tips and productivity hacks for organising work and life with Kanbanchi.