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Action Plan Guide for Teams: What it is and How to Create One

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An illustration of a business team running along a rising arrow path toward a target, representing a successful plan of action.

Think about the last big project you tackled. Was it plain sailing, or were you all lost at sea, rudderless and without an anchor? If it’s the latter, you’re not alone. Here’s a stat to startle: According to Marketing Week, “Around two-thirds (67%) of SMEs have no marketing action plan, with more than half (54%) not even having a business plan”.

The issue isn’t coming up with the big idea. In fact, that’s the easy part. It’s the execution that feels like a mountain to climb. You have the goal, the ambition, the talent, but without a roadmap, these essentials can quickly turn into a chaotic mess of missed deadlines and the not-so-welcome “who was doing what?” questions.

What’s the solution? Well, this is where the action plan steps in. It is the bridge between a dream and reality. The difference between saying “we should grow our sales” and actually hitting a 10% revenue target by Q4.

We’re here, as always, to help you. In this guide, we’ll move beyond simple to-do lists and explore how sophisticated teams use Kanbanchi to turn static plans into dynamic, living workflows within the Google Workspace or Microsoft ecosystem.

What is an Action Plan?

We’ll start with a simple breakdown of what an action plan is. Basically, it’s a detailed document that outlines:

  1. Specific steps
  2. Resources
  3. Timelines 

Those are needed to achieve a goal. If a project plan is the what and the why, the action plan is the how. Once you have all these in place, it becomes much easier to 

  1. Define your goals
  2. Who does what and when, and 
  3. Put together tasks in a meaningful way

Everyone involved in the project can see everything they need to at a glance, and it feels like a workable timeline rather than a lot of disjointed information and lost paper (or email) trails. In the world of SMEs, the action plan meaning goes beyond just a simple list of tasks. It is a strategic commitment. It identifies:

  • What needs to be done?
  • Who is responsible for doing it?
  • When does it need to be completed? 
  • Which resources (money, tools, people) are required?

It’s a holistic document that gives a “whole world” overview to everyone who needs to see it. So, why do businesses need one for their project management work? 

What is the Purpose of an Action Plan?

You might ask: Why bother writing it all down? Can’t we just start working? Well, you can, but it can often lead to: 

  • Long email chains
  • Unnecessary meetings
  • Missed deadlines
  • Delays in the completion of work

While winging it might work for a one-off solo afternoon task for a worker, it’s a recipe for disaster in a team environment. Action plans are used to:

  • Provide Absolute Clarity: Everyone on the team knows exactly what their contribution looks like. No more “I thought you were doing that” conversations.
  • Ensure Accountability: When a task is assigned to a specific person with a specific deadline, ownership increases.
  • Monitor Progress: It acts as a benchmark. If you’re at Step 3 but the calendar says you should be at Step 5, you know you need to pivot immediately.
  • Boost Motivation: There is a psychological win in checking off milestones. It proves to the team that the mountain is indeed being climbed.

Without a plan of action, goals are just wishes. With one, it’s the gateway to achieving project success with as few pain points as possible. That’s all great, but what does a good action plan look like? We’ll explore this in our next section.

Read more Productivity blogs here, Workload Management here.

What Does an Action PlanLooks Like? Core components

Put simply, an action plan isn’t just a block of text; it’s a structural framework. If you were to look at a high-performing team’s action plan, what would you see? While the format can vary from a spreadsheet to a Kanban board, the core components remain the same.

A screenshot of a Kanbanchi board illustrating what does an action plan look like when organized by stages, featuring columns for goals, status, and key results.

This “Company Goals Workflow” kanban board serves as a clear action plan example, illustrating how to structure high-level objectives into trackable stages with defined success metrics

To answer the question “what does an action plan look like?”, we think you should expect to see these five elements:

1. A Well-Defined Goal

Every plan starts with a destination. It’s important to point out what it shouldn’t be. It can be simply “get better at marketing.” It should be based around a SMART goal: 

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

If you can’t base a goal around these five points, then it might not be your ultimate endpoint. What’s the nature and scope of your project?: It might be “to get X product to market by April 2026”. There, you have a goal, and you just need to work out how (or not) it can be achieved. 

2. The Task List

This is the meat and bones of the document. You break the big goal into smaller, bite-sized tasks. If the goal is a product launch, tasks might include:

  • finalizing the landing page
  • setting up the email sequence and 
  • running social media ads

Get those in place, and your work suddenly looks more achievable and less disorganized. 

3. Allocation of Responsibilities

An action plan without names is just a suggestion! Every single task must have a Designated Driver, the one person who is ultimately responsible for its completion.

You could base your responsibilities around MOCHA or RACI management templates to add extra clarity and efficiency to the work you’re doing. 

4. Realistic Timelines and Deadlines

Without steady timelines and deadlines, no one knows what they’re aiming for as an end goal. Every task you create needs a start date and an end date. This creates a sense of urgency and allows you to visualize the project’s duration.

It’s also a good idea to allow for delays, mistakes, or pain points that crop up en route, so factoring in a little extra time here and learning how to adjust deadlines accordingly keeps everything on track and helps to keep stress levels lower. 

5. Success Metrics and Monitoring

How do you know the task was done well? Your action plan should include Success Criteria. This might be:

  • a link to a finished document
  • a percentage of completion
  • a specific KPI

These can be helpful after a project is completed and reviewed, as they help you see what went well, what didn’t, and what can be tweaked the next time. Those are the key steps to have in place, but what would they look like when put into action in a real-world example? That’s what we’ll take you through next.

You may also be interested in:
What is a Workback Plan/Workback Schedule? The Essential Guide to Backward Planning with Kanbanchi

Kanbanchi’s Guide: How to Create an Action Plan in 6 Steps

Building an action plan doesn’t have to be an administrative nightmare. The goal is to create a roadmap that helps, not hinders. Whether you are using a whiteboard or a sophisticated tool like Kanbanchi, the logic remains the same. Let’s look at how this would work with a specific marketing project. 

Step 1: What’s Your Ultimate Goal?

Before you list a single task, you must know exactly where you are going. A vague goal leads to a vague plan. As we outlined above, use the SMART framework.

A specific example for a marketing project

Instead of “increase the brand’s social media presence,” say increase LinkedIn engagement by 25% by the end of Q3.”

You’ve added clarity to the goal and put in a specific endpoint. This will be your ultimate achievement throughout the planning process.

Step 2: Brainstorm and Breakdown

Gather your team and list every single thing that needs to happen to reach that goal. Don’t worry about the order yet, just get the tasks out of your heads.

Use The Micro-Task Rule

If a task takes more than a few days, it’s too big. Break it down. Launch client’s website” is a project, but “write the homepage copy” is a task.

Step 3: Prioritize and Sequence

Not all tasks are created equal. Some are blockers, meaning other tasks can’t start until they’re done. Identify Dependencies: For instance, you can’t design a website without the brand guidelines.

Make use of the 80/20 Rule

Identify the 20% of tasks that will yield 80% of the results. Then prioritize them.

Step 4: Assign Ownership and Resources

This is where many action plan examples fail. They list the work but not the workers. So, you must assign one lead. Each task requires one person to be responsible. Then you must check everyone’s availability: So, does this specific designer have the 10 hours required for this task next week? If not, your plan is already broken.

Step 5: Set Deadlines and Visualise

A list of dates is hard for the human brain to process quickly. This is where visualization becomes your superpower and where a tool like Kanbanchi steps in to bridge the gap.

The Kanbanchi Advantage
  1. Instead of a static list, move your tasks into a Kanban board. This allows you to see the workflow flow from To-Do to Doing to Done
  2. For complex timelines, use a Gantt Chart to visualize task overlap and identify potential bottlenecks before they occur.
Side-by-side comparison of Kanbanchi's Kanban board view (left) and Gantt chart view (right), demonstrating easy view switching in a single project management tool

Kanbanchi’s dual-view capability: switch between Kanban board and Gantt chart within the same project or use Chrome split view to open them at the same time

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Step 6: Monitor, Review, and Pivot

What many SMEs forget is that an action plan is not a set-it-and-forget-it document. It is a living entity. Think of it as a sourdough starter when making bread.

Make use of Weekly Check-ins
  1. Spend 15 minutes reviewing the plan, then adjust as needed
  2. If a task is delayed, shift the timeline. 
  3. If a strategy isn’t working, change the next steps. 

Flexibility is the key to execution with any action plan, and while everyone’s eyes should be on the prize, it’s also wise to make sure you’re not getting ahead of yourself or losing sight of what matters in pursuit of the end goal. A quick weekly check-in stops all this.

With this in mind, let’s now take a look at more specific examples of business and team goals for action plans.

More productivity blogs to read

Action Plan Examples for Business and Team Goals

Sometimes, seeing is believing. To show you what a professional action plan example for business versus a personal goal action plan would look like, let’s look at three different examples of an action plan in, …well, action!

We’ll look at:

  • A business product plan
  • A Marketing plan 
  • A personal development plan. 

Example 1: The Business Product Launch

Imagine your team is launching a new software feature. Your action plan may look like this:

Task Owner Deadline Status
Finalize Beta Testing Report Sarah (QA) Oct 15 In Progress
Create Product Landing Page Mike (Dev) Oct 20 Not Started
Draft Launch Email Sequence Emily (Mktg) Oct 22 Done
Set Up Social Media Ads Emily (Mktg) Oct 25 Not Started

Example 2: Marketing Content Strategy

For a marketing team, action plan examples often focus on consistency and output.

  • Goal: Publish 10 high-quality blog posts in 30 days.
  • Action Steps: Keyword research (Week 1), Outline drafting (Week 1), Content writing (Weeks 2-3), Design & Publishing (Week 4).
  • Tools Used: Kanbanchi for tracking the editorial calendar directly within Google Workspace.

Example 3: Personal Professional Development

Action plans for goals aren’t just for big corporations. They work for your career too. Here’s a specific example for personal professional development. 

  • Goal: Obtain PMP Certification by December.
  • Action Steps: Enroll in a course, Study 5 hours/week, Complete practice exams, and schedule the final test.

Whether it’s a massive corporate shift or a small team project, these examples show that a plan of action is simply about taking the big and making it small.

Why Kanbanchi is the Best Tool for Your Action Plan

You could build an action plan in a paper notebook or a basic spreadsheet. But as soon as a deadline shifts or a teammate finishes a task, these static formats become obsolete.

Kanbanchi is the bridge between planning and doing. It transforms your plan of action from a stagnant list into a high-performance engine. Here’s how:

1. Combination of All Core Action Plan Components

Kanbanchi has built-in tools to support all core components of your action plan that we discussed earlier:

  • Goals
  • Tasks:
  • Responsibilities and Assignments:
  • Visual timelines
  • Data export for reporting

2. Visualization for Every Mindset

Not everyone processes information the same way. Kanbanchi offers multiple views to suit your team’s needs:

  • The Kanban Board: Ideal for daily progress tracking. Drag a task from “To-Do” to “Done.” It’s satisfying and keeps the team aligned on current priorities.
  • The Gantt Chart: This is where the action plan truly shines. Visualize your entire timeline, see task dependencies, and identify whether two major milestones are in conflict.
  • The List View: For those who prefer a clean, traditional “plan of action” layout.
  • My Work collection: For people involved in multiple activities, seeking a consolidated view of them all.

3. Real-Time Collaboration and Accountability

Remember our rule about assigning one lead? In Kanbanchi, you don’t just write a name; you assign a user to it.

  • Instant Notifications: When a task is ready for the next person, they get an alert.
  • Comment Threads: Keep discussions about specific action steps inside the card, not buried in a 50-person email thread.
  • Time Tracking: See exactly how much time is being spent on each step of your action plan to improve future planning.

Kanbanchi fits seamlessly with your Google Drive, OneDrive, or SharePoint. If your team is already familiar with Google and its easy-to-use ecosystem, there’s no learning curve for you.

4. Google Workspace or Microsoft Integration

Most action plan examples for business fail because the plan is often kept in a piecemeal fashion. With Kanbanchi, your action plan lives where you work.

  • Drive and Docs: Attach your project briefs directly to task cards.
  • Calendar: Sync your action plan deadlines with your Google Calendar (this is so far only available for Google users)
  • Gmail/Outlook: Turn emails into tasks without leaving your inbox.
  • SharePoint: Add Kanbanchi to the SharePoint sites where it’s visible to everyone.

 

Kanbanchi inside Google Drive

Kanbanchi integrates directly into Google Drive, making it the best project management tool for teams using Google Workspace

When you choose a tool like Kanbanchi that effortlessly melds seamlessly with your systems, workflow, and team, success is a given. Your project management becomes one less thing to worry about. The team will focus on what really matters. Stakeholders will always be able to get to the heart of the matter without endless meetings and email chains that get lost and create frustration.

Try Kanbanchi today and see for yourself!

Frequently Asked Questions About Action Plans

So, by now, you should have a pretty good idea of how to plan and execute a great action plan for you and your team. Still have a few burning questions we’ve not covered? No worries, we’ve got a final run through of some last thoughts.

What is the difference between a project plan and an action plan?

Think of the project plan as the Blueprint and the action plan as the Work Schedule. The project plan covers the big picture (budget, stakeholders, scope), while the action plan focuses on the granular steps needed to execute that vision.

How often should an action plan be updated?

Daily or weekly. An action plan is only useful if it reflects reality. If a task is delayed, the plan should be updated immediately to show the knock-on effect on the final deadline.

What is the action plan meaning in a business context?

In business, it’s a tactical document. It’s the boots on the ground strategy that ensures a company’s high-level goals are actually being worked on by the staff every day.

Can I use Google Sheets for an action plan?

You can, but it’s difficult to scale. Sheets lacks the visual flow of a Kanban board and doesn’t offer automated notifications. Moving from a spreadsheet to Kanbanchi is usually the first step toward professional project management.

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  • Growth hacking expert with over 10 years of experience with Kanbanchi

    Olga wears multiple hats across marketing, sales, product, and ops after 10+ years in the SaaS world. She is passionate about helping teams streamline their workflows with Kanbanchi and Google Workspace or Microsoft 365. "When I'm not optimizing processes or writing guides, I'm probably tweaking our product roadmap or diving into the latest productivity tools".

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